Three years after its “no deal” television appearance on Shark Tank, Slate Milk has raised over $5m in seed money and continues to expand its shelf-stable ultra-filtered, high-protein, lactose-free chocolate milk footprint.
Boston-based startup Slate Milk – maker of ultra-filtered, high-protein, lactose-free chocolate milk in shelf-stable cans - has raised an additional $3.3m in a seed round backed by the founders of RXBAR, Halo Top, Drizly, Yasso, and consumer-focused investment...
Chocolate milk has been touted by marketing campaigns and the health fitness industry as a natural sports recovery drink, and a healthier alternative to carbohydrate sports drinks like Gatorade or Powerade.
The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.
Despite becoming “a bit of an elephant in the room”, indulgence still plays a large part in decision-making processes at retail level, the creator of new British milkshake brand, Mr Sherick's, has claimed.